Monday 13 August 2012

The Old Farm

There was onced a farmer who lived on an old broken down farm all his life.The rain had washed gullies all through it, the trees were of little value for pulpwood, the farmhouse and the barn looked like shacks, and the whole mess was located several miles from the main highway.So he decided to sell it all.

He got in his old pick-up truck and drove to the newspaper office. He went in and told the secretary he wanted to run an advertisement in the paper to sell his place.She sent the farmer to talk to the copywriter, who listened to him very carefully and then wrote the advertisement. It emphasized the beautiful rolling hills and the bubbling brooks and not the gullies. It spoke of the variety of trees that enhanced the landscape and the possibilities of restoring the home according to one's own personal taste.And it talked about the secluded location where one could enjoy hearing the birds and the serenity of the surrounding.The advertisement didn't mention the desolate location.

The copywriter read the advertisement to the farmer. He said, "Would you please read it to me again?". And he asked for still another reading.After hearing it a third time, the farmer walked over, picked up the piece of paper and said, " Now you look here fellow, this farm ain't for sale.That's exactly the kind of place I've been wanting all my life.





When we change the way we look at things, the things that we looked at also changes.It is all a matter of attitude and positive thinking



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